Social Media Creative - Meme and Design Creator

Join the dynamic and innovative global creative team at Binance, a leading crypto technology brand, as a Social Media Creative. You will be at the forefront of shaping our social media presence across multiple channels, from TikTok and X.com to Instagram and YouTube, creating engaging, cutting-edge content that resonates with our global audience. Your role will involve producing a wide variety of digital assets—memes, infographics, GIFs, and social campaigns—designed to boost engagement, foster community, and elevate Binance's brand in the fast-paced crypto space.  

This is an exciting opportunity to work on creative projects that are seen by millions and collaborate with a team of talented individuals across marketing, social media, product, and design functions to bring fresh ideas and innovative content to life.

Responsibilities

• Creative Content Production: Based on briefs from the Social Media Team and in line with Binance Brand Guidelines, develop high-quality, engaging content, including memes, infographics, GIFs, and social media campaigns, tailored for multiple platforms (TikTok, X.com, Instagram, Facebook, YouTube, Telegram).
• Trend Spotting & Content Ideation:Keep your finger on the pulse of internet and crypto trends, leveraging emerging memes and digital trends to create relevant viral content, that maximizes impressions and engagement.
• Campaign Execution: Collaborate with the Social Media and other cross-functional teams to design and execute small, medium and large-scale social media campaigns that align with the broader social media, marketing strategy and brand vision.
• Collaboration Across Teams: Work closely with social media, design, content, performance marketing, product, and other internal teams to ensure brand consistency and creativity are adhered to across all social channels.
• Brand Building: Contribute to the growth and promotion of the Binance brand through engaging creative content, ensuring it remains relevant and relatable to crypto audiences across various regions.

Requirements

• Ability to independently create memes, on-brand social media designs, four-frame cartoons, and short-form video content or GIFs that connect with audiences.
• Experience in digital media, video production, or entertainment industries, working with social media agencies, creators, or media companies.
• Graphic Design background with the focus on social media channels.
• A deep understanding of social media platforms, trends, design, and opportunities for viral content creation.
• Proficiency in Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere) and video editing software.
• Experience in managing social media platforms and working with external creators for content collaboration desirable.
• A clear, concise, and creative communication >
• Proven track record of delivering high-performing content on platforms like TikTok, YouTube, and Instagram.
• Familiarity with the crypto market is a strong advantage, along with a passion for understanding the nuances of the space.
• Video Editing & Motion Design: Experience in creating short-form, high-quality video content and motion graphics.
• Prior experience working in a fast-paced environment, with the ability to meet tight deadlines and produce quick-turnaround content.
• Project management skills, including overseeing third-party content creators and delivering on brand campaigns.