[Ledger] Technical SEO Lead

SEO

开发

LedgerX

开发数字货币的机构衍生品交易平台

本条信息来自 LinkedIn

We're making the world of digital assets accessible and secure for everyone. Join the mission.

Founded in 2014, Ledger is the global platform for digital assets and Web3. Over 20% of the world’s crypto assets are secured through our Ledger Nanos. Headquartered in Paris and Vierzon, with offices in the UK, US, Switzerland and Singapore, Ledger has a team of more than 900 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 6 millions units already sold in 200 countries.

At Ledger, we embody the values that make us unique: Pragmatism, Audacity, Commitment, Trust and Transparency. Hear from our employees how they shape the work we do here.

As we move forward more and more assets will get digitized, however, the world’s current technology (our laptops and mobile phones) is made to manage information not value. At Ledger we’re building this next generation of technology allowing everyone to own their assets.

The challenge: 99.9% of the population isn’t aware of this revolution. Your mission should you choose to accept it, is to change that fact. We’re bootstrapping a brand new SEO team of which you’ll be the first member. Using your deep understanding of how search engines and web crawlers work, you’ll be able to surface our work to the world and improve accessibility to our technology.

Who you are?

5+ years of experience (agency or in-house) with a proven track record of delivering world-class, global SEO results
Crypto curious, wants to be part of the web3 revolution
Enjoys and is comfortable working in a fast-paced environment
Pragmatic, results-oriented and strong sense of ownership of projects
Have global SEO experience, not just single-country experience
Mastery of various marketing attribution tools and systems. Ex. Botify (or similar), Ahrefs, Google Search Console, Google Analytics, etc
An analytical and strategic thinker. You’re not afraid to challenge the status quo

Technical SEO Analysis & Insights

Showing a deep understanding of how search engines and web crawlers work. An ability to translate this into actionable SEO recommendations.
Understanding HTTP status codes, redirects and site issues.
Solving complex indexation and crawlability issues, giving recommendations to improve SEO performance.
Strong understanding of mobile SEO and its key factors.
Giving detailed site architecture and URL structure recommendations using appropriate tools and techniques.
Recommend best practice on-page SEO improvements - markup, header tags, titles, cross-links etc.
Knowledge or experience of working with a CMS (WordPress, Contentful, etc.)

International SEO

Experience working on international SEO campaigns or planning them.
Strong understanding of international SEO and key ranking factors: TLDs / URL structure / hreflang etc
Experience utilizing keyword research tools to understand target markets.

Reporting and measurement

Experience with analytics tools such as Google Analytics.
Develop ways to track and monitor search performance in multiple search engines and regions.
Defining key metrics that drive SEO performance and translating these into meaningful objectives for the team
Displaying a strong understanding of ROI for SEO campaigns. Prioritizing quick wins where possible.

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